Blown cellulose is shredded newsprint that is installed with special equipment. Dry cellulose fiber is blown through a hose into open attics or into enclosed wall, floor or cathedral-roof framing cavities.
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Blown cellulose can be installed in new or existing structures. It is popular in retrofit applications because existing wall finishes are not removed to install the insulation. It is favored in attic applications because you can blow unrestricted depths of fiber to achieve deep coverage with very little labor.